Not surprisingly, the retail part of Hard Rock - called the Rock Shop - started as an improvisation. A local football team (soccer to you Yanks) needed sponsorship. The Hard Rock Cafe agreed. So the first Hard Rock t-shirts were actually this team's uniforms.

Today the t-shirt is joined by the woven shirt, fleece, denim and leather outerwear, pins, bathing suits, glassware and more. And in every Cafe, Hotel and Casino (including this one) - not to mention online at hardrock.com - is a store where you can shop till you rock.

Taunt has the latest styles to make you feel like a rock star. Taunt... where fashion rocks.
For both men and women.

For those about to shop, we salute you. Don't leave Biloxi without a souvenir. Buy your token tees at Hard Rock Retail, located within Hard Rock Cafe.